Tag Archives: Michael Jackson

About application developers, platform licensing and bananas.

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I took the time yesterday evening to catch up with my reading, and came across some great posts about Application Platforms. Forrester’s Mike Gualtieri was inspired by Michael Jackson’s “Man in the mirror” and posted “Do Application Developers Need To Change Their Ways?”. He makes four recommendations to application developers – Understand the business in your bones”, “Be a developer not a coder”, “Use new technologies, but only when they make a difference”, and “Become Architects again”. As someone who evangelizes the abstraction of technological issues as a way to facilitate quality application development with a focus on the business solution, I am fully in agreement with Mike’s post. My recent post about A broader perspective on Google’s CHROME OS is very much along the same lines.

Another entry that I found highly relevant is John Rymer’s “Developers Want Unrestricted Downloads” (also on the Forrester blog). John relates to the recent work he did with Mike on CEP platforms, and forwards the argument that Platform vendors should offer unrestricted downloads for developers, in order to encourage them to adopt the platform and use it in production projects. And as far as survival goes, those vendors would collect revenue “as serious shops come back for deployment support including paid licenses”. We have the same passionate discussion time and again at Magic Software, in each licensing and pricing policy meeting. It is much easier said than done, in particular when your core product is the Platform. Megavendors such as Microsoft or IBM can and do promote much of their development technologies as lost leaders, compensating the freebies via (sometimes hefty) licenses on other parts of their technology that are required to complement the application environment. Most pure play vendors cannot afford that luxury, and in order to continue and innovate and support their operations they need to get revenue from almost any value added activity they perform. And when it comes to Open Source, the harsh reality is that there are very few vendors in this space who manage to survive independently for an extended period – most flare and then are either acquired or just fade away.

Let’s take both posts together – after all, it’s all about application development and John and Mike jointly report about it. Paraphrasing on Jackson’s song, Mike asks “What if application development professionals look in the mirror? What changes would you make to develop better applications?”. They also report that “Developers consistently tell us they want unrestricted platform downloads — no time bombs, no forced contacts with the vendor’s sales staff, no limited-function versions”. Let me take this reasoning boldly further. In other words, those developers who want unrestricted free platform downloads should be willing to do their own development work for free – hoping that their employer would find their work useful enough to pay them for subsequent support! Or maybe they should look in the mirror, and apply the same criteria they’d like for themselves to their fellow developers who develop platforms.

There’s also something to be learned from the banana merchants and the Max Havelaar foundation (incidently, the original story is related to Java – the island…). The foundation promotes fair trade and pay, and certifies that a minimal fair portion of the revenue from agricultural products from developing countries reaches the farmers who produced it. In the supermarket, Max Havelaar branded bananas are a bit more expensive than the non certified ones, yet they are very popular and sell well.

Would you rather buy Max Havelaar bananas? How about seriously evaluating a non-production version of an application platform that supports Mike’s recommendations?