Applying RIA and Web to the Extended Supply Chain

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Enterprise RIA adoption is growing. It helps businesses become more efficient and grow. It helps entire business ecosystems to work better together by applying modern information technology. Isn’t this what Business Technology is about?

I had in recent days further interaction with Extendas, in relation with their Flower Office project (mentioned in my post The Extended Enterprise – from vision to reality with Rich Internet Application technology). I was able to get additional details about the solution and its reach – all the way from the horn of Africa to the heart of Europe.

This is a great illustration of what can be accomplished with modern business technology and how it brings its benefits also to the developing economies.

FlowerOffice Portal  implements an Enterprise RIA solution from a joint venture of Extendas  (ISV specializing in ecommerce solutions and Dutch market leader in Petrol ERP) and Van Delft International (one of the leading suppliers of cut flowers in the Netherlands and award winning early adopter of mobile software technology).

The FlowerOffice Portal application spans the entire supply chain from flower growers from all over the world to the FloraHolland exchange through the flower trader (such as Van Delft) and finally to wholesalers or even flower shops.

This is an Enterprise Class application, requiring a rich user interaction and transactional capability that is beyond browser based applications. Implemented with uniPaaS, the application is available simply via a URL and login credentials.

The flower supply chain starts with Flower Growers. These supply their flowers to brokers who trade on the flower exchange. Flower wholesalers buy those flowers from the brokers, resell them to retailers and Flowers Shops.

So far, the Flower Exchange was computerized and accessible to ERP systems used by the brokers, and the trade with Growers and Shops was mostly done over the phone.

Flowersoffice has such an ERP system at its core, which is now extended with an Enterprise RIA applications targeted at the edges of the supply chain – the Flower Growers and Flower Shops. These access the application via a portal and can directly enter their data, which is updated in real time. It actually enables a flower shop to get a quote of the current price for a specific flower lot and place an order directly, without further human intervention. This reduces several steps in the process, adding value across the chain, all the way to the end-consumer.

The present beta test focuses on the rose trade, and involves a dozen farmers from Kenya and Ethiopia, FJ Zandbergen (Dutch flower broker) , Delft International (Dutch flower broker and wholeseller) and a few flowers shops.  Once released, it is expected to be used by some 1500 flower shops, streamlining the short-lived flower trade, accelerating logistics and reducing overhead.

Your thoughts? I’m also interested to know about similar experiences.

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