Last week I spent a lot of time going over case stories around application platform, trying to crystallize drivers and benefits. Yesterday came up a very related question at the ebizQ Web 2.0 Forum (www.ebizq.net/blogs/ebizq_forum/2009/05), in which I am a regular commentator: In What Area of an Enterprise is Web 2.0 Most Underutilized?. Here’s my comment on that.
While collaboration at large (including wikis, blogs and networking) is probably the most widespread Web 2.0 practice to penetrate the enterprise, I find that Enterprise 2.0 applications and UI’s are the most underutilized. That is understandable, since it is in that area that enterprises have extensive investments and legacies, and changing and evolving applications is complex and expensive. Yet, that is probably the area that will have a very significant business impact. We start to see the first implementations, which are indeed delivering the expected benefits. Here’s a recent example I came across – a project which I think is pretty representative of Enterprise 2.0 applications – in the general context of Web 2.0 and “millennial” lifestyle.
The enterprise at the heart of this story produces an innovative “millennial” outdoors consumer product, which is taking its time penetrating the market. In order to accelerate the penetration, they decided to accompany the web and viral marketing campaigns with group events, in which they let groups experience the product. That required their channel partners to organize such events, publish details, register participants, and handle the logistics. The solution had to deal with a combination of requirements that are usually handled by distinct software product – Content Management, Process Management, Procurement, Accounting, Resource Allocation and more. The business case did not justify a long and expensive project and the acquisition and integration of several systems, and this was well beyond the scope of Situational Applications. so the CIO saw here an opportunity to use one of the new platforms that claim agile development and Enterprise 2.0 capabilities. The objective was to provide the various functions in a “cloud” manner, from a single location and a single application to partners and visitors wherever they are. The specification described a Rich Internet Application for the use of the channel partners and implementers, and a dynamic web portal to promote the events and handle registration. Using one of the new RIA platforms (Magic Software’s uniPaaS in this case), they were able to address in one project the varied user personas and use cases, with the appropriate mix of Browser based interaction for visitors and rich interactive clients for power users – all part of a single application. Moreover, given the pure Web Architecture, the entire deployment is in a single data center and no local installation is required. It enables to on-board new partners and scale up the channel with practically no IT hassle – a truly agile operation.
I think that one of the reasons for the slow adoption is also the scarcity of appropriate application infrastructure. But it is probably only a matter of time before this would change.